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The old Novia website is being replaced by www.wealthtime.com. There will be redirects set up on the old Novia website URLs, to take you to the new site. This means that if you have URLs bookmarked you should still get to where you are trying to go.

No. Our regulatory status remains the same; however, we now operate under Wealthtime. The Regulated entity remains Novia Financial plc (FRN 481600) until we change the Legal entity.

We have updated our trading name, but for now we have not updated our legal name. It remains as Novia Financial plc. This means that you and your clients will still see some references to Novia in various places such as legal footers, product names, and on our bank details.
So that everyone is aware that this is the case, we’ve temporarily added a message about it to the tops of forms and documents, and onto the platform (Investor Zone and Adviser Zone).
In time, we plan to change our legal name and we will remove references to Novia. We’ll keep you well informed of any changes.

If you get to the platform from the login button in the top right corner of our website, you will notice that there is a new step in the journey. You’ll now need to select whether you’re a Wealthtime (ex-Novia) user or a Wealthtime Classic (ex-Wealthtime) user. This is sign-posted on the page.

No – we are one group, operating two distinct platforms. As they do today, the platforms will co-exist together, and offer different propositions and service to satisfy different customer needs.

• The Novia platform has become the Wealthtime platform and has a fresh look.
• The old Novia website has been replaced by www.wealthtime.com. Don’t worry if you bookmarked URLs from the old site – we have redirects in place.
• Our new suite of Wealthtime forms and documents is available (visit the document library to take a look). As we’re going through this changeover phase, we’ll continue to accept Novia forms.
• You’ll receive emails from our new domain (@wealthtime.com).
• We’ve updated our social media accounts (give us a follow if you aren’t already)

Novia and Wealthtime are both owned by AnaCap Financial Partners. As the companies are part of the same group, we decided the time was right to bring the two brands together under the Wealthtime name. We created a new visual identity for the group with a refreshed look and feel.
We believe that this unified brand will help us create a greater impact in the market, build a stronger business and provide a better customer experience.
The rebrand signals a new era for our company. Our new brand, our enhanced services, our improved technology, and our team, will transform your experience – creating a platform designed around your needs.

 The Wealthtime platform is a comprehensive investment platform service for investment advisers and their clients. The platform provides access to a wide range of product wrappers, investments, and portfolio management tools, all backed by award-winning service and ongoing adviser support. 

By deconstructing our approach to technology and adopting modern microservices alongside the safe security of assets through a partnership with GBST and our own proprietary software, we’ve created a technology solution that’s digital first, future proofed and built entirely around you, your business, and the ever evolving and complex needs of your clients.

GBST is an established market-leader in wrap technology, with total assets in excess of £130bn in the UK. While we source the core technology from GBST, we develop and own the front-end technology, giving us the freedom to be agile and responsive to our users’ needs. Our microservices structure, allows us to quickly deploy stand-alone software components to enhance functionality. It means we’re not constrained to a single development ethos and can quickly customise and innovate the user experience utilising